ANUA RICE ENZYME BRIGHTENING CLEANSING POWDER 40gm

ANUA Rice Enzyme Brightening Cleansing Powder is a viral Korean powder cleanser + wash-off mask designed to brighten dull skin, gently exfoliate dead skin cells, and deeply cleanse pores without stripping moisture. Powered by Rice Powder, Papain Enzyme, Ceramide & Alpha-Arbutin, it transforms into a soft foam when mixed with water and leaves skin smooth, fresh, and glowing.

This cleanser became popular on TikTok and K-beauty communities because of its glass-skin glow effect and gentle exfoliation. Dermatologists highlighted that the rice extract helps brighten and soothe skin while papain enzymes exfoliate without harsh scrubbing.

✨ Products Works

• Brightens Dull Skin: Rice extract & Alpha-Arbutin improve uneven tone
• Gentle Exfoliation: Papain enzyme removes dead skin cells smoothly
• Deep Pore Cleansing: Removes excess oil, dirt & impurities
• Barrier Support: Ceramide helps prevent dryness after cleansing
• Smooth Glass-Skin Finish: Leaves skin soft, fresh & radiant
• 2-in-1 Formula: Can be used as cleanser or wash-off mask

🌿 Key Ingredients

• Rice Powder + Rice Extract – Brightening & gentle exfoliation
• Papain Enzyme – Removes dead skin cells smoothly
• Alpha-Arbutin – Helps reduce dullness & pigmentation
• Ceramide NP – Repairs and protects skin barrier
• Allantoin & Glycerin – Soothe and hydrate skin

👩🦰 Who Should Use

• ✔ Dull & uneven skin
• ✔ Oily / combination skin
• ✔ Textured skin & clogged pores
• ✔ Sensitive skin (2–3x weekly use recommended)
• ✔ Suitable for all skin types

🧴 How to Use

As Daily Cleanser

1. Take small amount of powder
2. Mix with water to create foam
3. Massage gently for 30–60 seconds
4. Rinse with lukewarm water

As Wash-Off Mask

1. Mix with less water for thicker paste
2. Apply on face for 3–5 minutes
3. Wash off gently

👉 Use 2–4 times weekly if skin is sensitive or using retinol/acids.

💬 Real User Insights

Many users love the soft glow and smooth texture after use, especially for travel-friendly cleansing. However, some users with very sensitive skin reported dryness or irritation if used daily.

“clean, soft, and supple” — Vogue reviewer after first use.