Loreal Silver Violet Dyes + Magnesium Professional Shampoo 300ml

Showcase the beauty of grey hair with this color clarifying shampoo. The Gloss Protect System, enriched with amino acids and anti-yellowing agents, counteracts unwanted brassy tones.

Showcase the beauty of grey, white or light blonde hair with our number one color clarifying purple shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones.

When hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white color.

Formula helps deliver toning results while  nourishing and protecting the hair fiber, giving a boost of shine.

Allergy alert test before use. Apply evenly to towel-dried hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately. Wash your hands after use. For best results, use in conjunction with L'Oreal Professional Serie Expert conditioner or masque.